Keel
AI-native SaaS starter kit

Build your AI SaaS, skip the boilerplate.

A complete Next.js starter with a streaming AI assistant, auth, onboarding, billing, team management, and a polished app shell - wired together and ready to re-skin.

Next.js 16 · React 19 · Tailwind v4 · AI SDK ready

Keel Assistant

Live demo

Trusted by teams at
NorthwindHelmsmanAtlasVelaCobaltLumenVesperKestrel
What you get01 / Capabilities

Everything a SaaS needs, wired together.

01

The signature

An assistant that already knows your app

Streaming chat as a full page, a global Ask AI panel, and a Cmd+K command bar. It answers from your data and drafts on demand - mock today, real Claude tomorrow.

  • Streaming responses with suggested prompts
  • Ask AI from anywhere in the app
  • AI insights that narrate your metrics
  • One-function seam to the Vercel AI SDK

Keel Assistant

Live demo

02

The whole app

Not a dashboard - a finished product

A shell that ties every surface together, with AI woven in rather than bolted on.

app.keel.dev

Overview

Ask AI

MRR is up 8.2% this week and churn just hit a three-month low. Six workspaces are nearing their API limit.

MRR

$12.4k

+8.2%

Active users

2,841

+12.1%

Churn

1.2%

-0.3%

Conversion

3.6%

-0.4%

Revenue

Last 8 weeks
W1
W2
W3
W4
W5
W6
W7
W8

Ship the product,
not the plumbing.

The parts every SaaS rebuilds and nobody enjoys - handed to you, polished. So your first commit is the part that makes your product yours.

Handled for you

  • Authentication & onboarding
  • Billing, plans & usage
  • Team management & roles
  • A streaming AI assistant
  • A polished, responsive app shell
More built in02 / Inside the kit

The rest of the SaaS, already built

AI command bar

Cmd+K to navigate or ask the AI in plain language.

Ask AI or jump to anything…⌘K
Summarize this week's metrics
Go to Overview

Auth & onboarding

Login, signup, reset, a gated shell, and a 3-step wizard.

Billing UI

Plans, usage meters, invoices. Wire Stripe where marked.

Team & roles

Members, roles, and an invite flow - multi-tenant basics.

App shell + dark mode

Sidebar, workspace switcher, flash-free dark mode.

12

Polished surfaces

40+

Components

2

Vars to re-skin

100%

TypeScript

How it works03 / Workflow

From clone to production

01

Clone the kit

One install. No database, no keys, no setup - the whole app boots instantly.

02

Make it yours

Re-skin the product by editing two CSS variables; swap the mock data for your API.

03

Wire & ship

Connect auth, billing, and the AI model behind marked seams, then deploy to Vercel.

Loved by builders04 / Proof

Teams ship faster on Keel

"Keel saved us six weeks. The AI assistant, auth, and billing were just there - we shipped on day one."
Jordan EllisFounder, Northwind
"The cleanest starter I've used. The command bar and AI panel make it feel like a finished product."
Sam RiveraEng lead, Vela
"Re-skinned to our brand in an afternoon. Two variables and it looked fully custom."
Priya NairDesign, Atlas
"Onboarding, settings, team management - the boring 80% was done. We built the fun part."
Mateo CruzCTO, Helmsman
Simple pricing05 / Pricing

One purchase. Yours forever.

Start free. Upgrade when you grow. No lock-in, no subscription to the template.

Free

For trying things out.

$0/mo

Free forever

  • 1 workspace
  • Up to 3 members
  • Community support
  • 1k API calls / mo
Start free
Most popular

Pro

For growing teams.

$29/mo

Billed monthly

  • Unlimited workspaces
  • Up to 20 members
  • Priority support
  • 100k API calls / mo
  • Advanced analytics
Choose Pro

Scale

For scaling companies.

$99/mo

Billed monthly

  • Everything in Pro
  • Unlimited members
  • SSO and SCIM
  • 1M API calls / mo
  • Audit log and SLA
Choose Scale
Questions06 / FAQ

Good to know

Is the AI real?+

It ships with a mock engine so it runs with zero keys. Going live is a one-function swap - point generateReply() at Claude via the Vercel AI SDK and the streaming UI is unchanged.

What's actually included?+

Marketing, pricing, full auth, onboarding, a gated app shell, dashboard, settings, billing, team management, and the AI surfaces - 12 routes, responsive in light and dark.

How do I make it mine?+

Edit two CSS variables to re-skin the whole product, then swap the typed mock-data layer for your API. Auth, billing, and AI sit behind documented seams.

What's the tech stack?+

Next.js 16 (App Router), React 19, Tailwind CSS v4, and strict TypeScript, with unit-tested session and billing logic.

Ship your AI SaaS this weekend

Clone Keel and have an AI-ready app shell running in minutes.